Project Summary
FU-TOURISM is a groundbreaking programme that empowers tourism SMEs to thrive in the green and digital era. By creating a network of business support organisations in six European countries, FU-TOURISM provides funding and expertise to 102 SME projects that aim to transform their tourism practices. FU-TOURISM helps tourism SMEs to become more sustainable, resilient, and innovative, while contributing to the European Green Deal and Digital Single Market.
Project Objectives
SUPPORT
![](https://www.fu-tourism.eu/wp-content/uploads/2024/07/FU-TOURISME-Project-Objective-SUPPORT.png)
To support tourism SMEs to become more resilient, competitive, sustainable, innovative, and digitalised, by applying regenerative economy and Technology for Good principles, and developing new business models.
STRATEGIZE
![](https://www.fu-tourism.eu/wp-content/uploads/2024/07/FU-TOURISME-Project-Objective-STRTATEGY.png)
To offer strategic capacity building and strategy development support to at least two major pilot destinations (Valencia, Poreč-Parenzo) demonstrating best practices at destination level, and supporting SMEs through 4-Helix collaboration Living-Labs.
DEVELOP
![](https://www.fu-tourism.eu/wp-content/uploads/2024/07/FU-TOURISME-Project-Objective-DEVELOP.png)
To develop a platform and network of clusters, with locally enabled ecosystems that foster increased cooperation on innovation between tourism SMEs and other actors, and attract SMEs to invest in sustainability practices.
ENCOURAGE
![](https://www.fu-tourism.eu/wp-content/uploads/2024/07/FU-TOURISME-Project-Objective-ENHANCE.png)
To enhance transnational cooperation of public and private stakeholders in tourism, in line with the EU actions, supporting improved transnational and crossborder cooperation, knowledge transfer and peer learning.
SUPPORT
![](https://www.fu-tourism.eu/wp-content/uploads/2024/07/FU-TOURISME-Project-Objective-SUPPORT.png)
To support tourism SMEs to become more resilient, competitive, sustainable, innovative, and digitalised, by applying regenerative economy and Technology for Good principles, and developing new business models.
STRATEGIZE
![](https://www.fu-tourism.eu/wp-content/uploads/2024/07/FU-TOURISME-Project-Objective-STRTATEGY.png)
To offer strategic capacity building and strategy development support to at least two major pilot destinations (Valencia, Poreč-Parenzo) demonstrating best practices at destination level, and supporting SMEs through 4-Helix collaboration Living-Labs.
DEVELOP
![](https://www.fu-tourism.eu/wp-content/uploads/2024/07/FU-TOURISME-Project-Objective-DEVELOP.png)
To develop a platform and network of clusters, with locally enabled ecosystems that foster increased cooperation on innovation between tourism SMEs and other actors, and attract SMEs to invest in sustainability practices.
ENCOURAGE
![](https://www.fu-tourism.eu/wp-content/uploads/2024/07/FU-TOURISME-Project-Objective-ENHANCE.png)
To enhance transnational cooperation of public and private stakeholders in tourism, in line with the EU actions, supporting improved transnational and crossborder cooperation, knowledge transfer and peer learning.