
European Economic and Social Committee
Rue Belliard 99/101, 1040 Bruxelles, Belgium
6th NOVEMBER: 9:00 – 11:30 CET
Why Attend? The Open Day Belgium offers a unique opportunity to discover all the details, dates, and requirements of the FU-TOURISM Acceleration Programme.
This initiative is designed to empower SMEs in the tourism and related sectors by providing:
💰 Access to Grants: Secure up to €20,000 for innovative projects that promote the transition towards sustainable tourism.
💼 Tailored Professional Guidance: Receive personalized advice to adapt your business model to evolving market demands, integrating digital and green solutions.
🤝 International Collaboration: Connect with other SMEs and stakeholders in the tourism ecosystem, fostering the exchange of knowledge and best practices.
In addition, you will hear from leading institutional representatives and industry experts, showcasing successful projects that are transforming the tourism landscape and exploring collaborative opportunities with key players in the sector.
🔜 The Open Day Belgium is one of six editions taking place across Austria, Poland, Greece, Croatia, and Spain. SMEs from across Europe will learn how the FU-TOURISM Acceleration Programme can accelerate their sustainable growth at both local and European levels. About FU-TOURISM: This European project, funded with €4 million through the SMP, aims to support the green and digital transition of tourism SMEs. Have Questions? We’re here to assist! Reach out to us at manuela.granada@finnova.eu
Agenda
09:00 – 09:15
Registration and Reception of Participants
Opening Remarks and institutional Welcome
09:15 – 09:40
Juanma Revuelta , CEO Finnova Foundation
Isabel Yglesias EESC member and rapporteur on Tourism in the EU: sustainability as a driver for longterm competitiveness
Elena Nevado Del Campo, Substitute member of the Committee on Transport and Tourism Vice-President Delegation to the Euro-Latin American Parliamentary Assembly
TBC – Ms Marie-Hélène Pradines, Directorate-General for Internal Market, Industry, Entrepreneurship and SMEs – Deputy Director-General – SME Coordinator – Ecosystems II: Tourism, Textiles, Digital Transformation of Industry, and Social Economy
TBC – Ms Natalia Bayona, Executive Director of the UN Tourism
FU-TOURISM Acceleration Programmne: Presentation and Info Session
09:40 – 10:30
Adrián Noheda, Director of Innovation – Finnova Foundation
- FU-TOURISM Acceleration Programme presentation
Overview, eligibility criteria, application process, etc
- Q&A About the Programme
Panel of Stakeholders: Innovation in Tourism within the competitive Ecosystem
10:30 – 11:00
Inma Valencia Bayón, Directora Oficina del Gobierno de Cantabria en Bruselas
Representative of Visit Brussels
Representative OCDE
Invited tourism journalist
Invited project COSME Tourism Call
EU Funding and Best Practices – Round Table
11:00 – 11:20
TBC – Mr Antonio López de Ávila, Executive Director of the UN Tourism OR Director of Innovation, Education and Investment of the UN Tourism
Juanma Revuelta, CEO Finnova Foundation (HORIZON and AL-INVEST Green)
Representative of LIFE (EASME-DGEMV)
11:20 – 11:30
Closing Remarks
11:30 – 12:00
Coffee Break
12:00 – 13:00
Continuation of the day at the Economic and Social Committee CulturalDeTour Hybrid Webinar
organised by Finnova

