NewsSustainability and digitalisation in tourism, promoted by the FU-TOURISM project, to be debated at Transfiere

Sustainability and digitalisation in tourism, promoted by the FU-TOURISM project, to be debated at Transfiere


FU-TOURISM presents the first workshop of the cycle of 6 workshops that it will offer in the coming months. The workshop took place on Thursday, 21ST March at the Transfiere fair, the leading R&D&I forum in southern Europe.

Finnova is the co-organiser of this workshop, which is also part of the Startup Europe Week SEW24.

Finnova Foundation has been in charge of presenting the workshop “FU-TOURISM STAKEHOLDER WORKSHOP: €4M for Sustainable Innovation and Green Entrepreneurship in the Spanish tourism ecosystem” at the Transfiere fair, held in FYCMA, Malaga, from 20 to 22 March. The meeting brought together various agents from the Spanish tourism ecosystem to discuss issues such as digital development and the green transition within the sector. 

The objective of the hybrid workshop, which was broadcast live from the Transfiere fair, was to analyse the opportunities and challenges of teh Spain tourism sector through the exchange of best practices focused on the digitisation and sustainability of the ecosystem. The speakers presented examples and best practices in digitalisation and sustainability in tourism, highlighting the opportunities and challenges. The event was developed aroujnd a stakeholder panel and a round table after the presentations. This allowed all the speakers to discuss the challenges of sustainability and digitalisation in various tourism sectors

The stakeholder panel of the workshop was divided into three blocks. The first focused on sustainability and the environment, with the participation of experts in the sector such as the director of Tourism and Business Development, Costa del Sol, Malaga, Pedro Barrionuevo Gener and the CEO of Stemy Energy, Álvaro Sánchez Miralles. In the second block, focused on digitalisation and twin transition, the Founder of the Ibero-American Forum of Sustainable Tourism #TuriSOS, Alex Che, the Director of the Chair of Innovation of the Gandía Campus of the UPV, Jose Marín-Roig Ramón and the Director of ASICOTUR, Ana Belén Fernández Seijas, took part. Finally, the Design Lead, Regenerative Transformation and Eco-social Ecosystems, Sharam Yalda, addressed Market Intelligence, showing how to use this term for the development of sustainable tourism.

The workshop concluded with a panel discussion moderated by Patricia Cavanillas, Director of Communication and Institutional Relations at Finnova. Throughout the debate, the speakers presented their opinions on various topics related to the current situation and the short-term future of the Spanish tourism industry. 

The panellist sought to underline the challenge faced by tourism in aligning itself with innovation; and the need to connect existing entrepreneurial initiatives with tourism. When it came to defining the situation of tourism in Spain, most of the speakers agreed on the complex situation Spain is going through, with a large number of micro-destinations to promote, but they also highlighted the positive note in the evolution of the use of digital tools, which favours entrepreneurship. Additionally, the round table agreed on the benefits that the collaboration between public and private entities can bring to tourism and the creation of systems so that small agents can contribute value to sector. 

Juanma Revuelta, CEO of the Finnova Foundation, aimed to highlight two other topics discussed at the table: the opportunities that tourism can offer in depopulated Spain and the need to align the ecological transition with the sector.  On the other hand, Revuelta also highlighted the current tools provided by the European Union in terms of tourism promotion to help repopulate uninhabited areas.

With this workshop, the Finnova Foundation also became a co-organiser of Startup Europe Week (SEW24), an initiative that is present in more than 300 cities in almost 50 countries, making it the largest regional entrepreneurship event in the world.

FU-TOURISM project: Support network for tourism SMEs

The workshop is part of a cycle of 6 workshops showcased by the European project FU-TOURISM, which is funded by the COSME programme with 4 million euros. The project aims to assist small and medium-sized tourism enterprises in Europe in their transition towards a green, digital and inclusive economy, with a focus on implementing the principles of the regenerative economy. The project will last for 36 months (2023-2026) and is composed of the entities Eupolis Grupa and Town of Poreč – Parenzo (Croatia), Finnova (Belgium), Las Naves and Valencia City Council (Spain), Envolve (Greece), SYNYO (Austria), Vestbee (Poland) and Open Impact (Italy), with EUPOLIS Grupa as the leader.